Champunker

WINNER BEST CHALLENGER OF THE BRIEF

Marcel Messner

Champunker by Marcel Messner was selected by the jury as the packaging/concept which is the best challenger of the brief “Breaking the Code”- at the same time having the Best Lever of User-friendliness. The packaging is easy to use, has nice graphical design and visuals and a clearly defined target group.

The jury has chosen not to hand out an award for the overall winner this year but rather award three different criteria, Breaking the Code being one.