BELIEVERS, DREAMERS & YOU

WINNER Highest Level of Innovation

ELIZABETH REDHALL

Sheffield Hallam University

Judges concluded that this was a real stand out pack with great shelf impact, the use of carton-board was innovative. In collating products and encasing them in a unique playful design.

Good understanding of the print process and sheet utilisation. The concept was well thought through targeting the online shopper via a smaller independent retailer which can be versatile. In responding to its market. A complete packaging journey was explained well.

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