- 2018
Elegant
Pida France
WINNER PIDA Gold Award
Marie Rosset
Gwendoline Rimbert
Manon Lombard
Julien Ettore
ESEPAC
The jury: The winning project, ELEGANT, particularly successful, fulfilled most of the evaluation criteria.
The proposal of a century-old chocolate brand was able to express itself with modernity. The visual impact, with its colorful geometry, is available on all components of the packaging, creating the movement to the sophistication of a delicately packaged chocolate square. The end product is magnified and its discovery is both simple and spectacular.