LIKE A SHADOW - LYXEN

WINNER PIDA Gold Award

Solene Bouvrot
Alexia Beche
Mailys Rey

ESEPAC

JURY MOTIVATION FOR THE PIDA GOLD AWARD:

"The LYXEN project represents a charming brand for an Eye Shadow use with a careful marketing mix presentation. The process is ingenious and the make up very professional and totally completed."

"The members of the Jury considered that LYXEN fulfilled all the criteria demanded by its eco-design and sustainable approach, its easy use functionality, its impacting graphics and its innovative end product approach."

"To conclude, Lyxen fulfilled the target group, the segmentation and conceptualization."