Strategy for sustainable and profitable growth

Our long-term strategy focuses on attractive markets with good growth opportunities and product segments where we are in a strong position to compete. The strategy is implemented in the regions Europe and North America, according to our clear operating model.

In the coming years, we will put emphasis on enhancing efficiency and releasing potential throughout our operations. In terms of future capacity investments, we will prioritize board over paper, which is well aligned with market trends and our competitive advantages Paperboard production in North America is our most important profitable growth opportunity for the next decade.

Our foremost priority remains to be the health and safety of our employees. We are continuously working on safety training and behaviors to reduce the injury rate.

See also: Our business model

Purpose

We make high performance packaging materials for a low carbon society.

Our goals

Safety first
<1.5 LTIFR

Financial goals
ROCE: >11%
EBITDA: >15%
Cash conversion: >80%

Sustainability
CO2e reduction: 250 kton by end of 2027