Strategy for sustainable and profitable growth
Our overall objective is to make high performance packaging materials for a low-carbon society. Supported by market trends and our strategic choices, we are well positioned for profitable growth.
Our long-term strategy focuses on attractive markets with good growth opportunities and product segments where we are in a strong position to compete. The strategy is implemented in the regions Europe and North America, according to our clear operating model.
In the coming years, we will put emphasis on enhancing efficiency and releasing potential throughout our operations. In terms of future capacity investments, we will prioritize board over paper, which is well aligned with market trends and our competitive advantages Paperboard production in North America is our most important profitable growth opportunity for the next decade.
Our foremost priority remains to be the health and safety of our employees. We are continuously working on safety training and behaviors to reduce the injury rate.
See also: Our business model
Objective
We make high performance packaging materials for a low-carbon society.
Main goals
Safety first. Zero lost time injuries.
Deliver sustainable profitable growth. Europe as locomotive and North America as future growth engine.
Core values
Place the Customer in the Center
Dare to Innovate
Lead the Change
Care for Each Other