New Billerud Flute® improves packaging economics throughout the chain of value
Billerud is introducing its next generation of S/C fluting with 20% improved technical performance and better runnability. The new quality is the strongest fluting on the market and further consolidates Billerud’s position as market leader. Stronger paper means reduced consumption of raw materials, a lower environmental impact and cheaper transport, which creates value throughout the chain of value from raw material to consumer. Billerud Flute® is based 100% on primary fibre and will be sold worldwide to corrugated board producers mainly for packaging fruit and vegetables, meat, heavy duty items and for packaging that comes into direct contact with food. ”As the market leader it’s vitally important not to sit back and be satisfied. You have to keep driving forward. Our new fluting is the result of a research project that has been carried out over a long period and will now help improve packaging economics throughout the chain of value,” says Per Lindberg, President and CEO of Billerud. Billerud Gruvön is the first fluting producer to receive BRC/IoP certification. Stockholm 26 October 2005 Billerud AB (publ) Per Lindberg President and CEO For further details, please contact: Per Lindberg, President and CEO, tel. +46 8 553 335 00 Lennart Eberleh, Product Area Manager, Containerboard, tel. +46 555 41037