Welcome to a new chapter in sustainable packaging. At Billerud, we believe in redefining the norm, pushing boundaries, and creating products that make a difference – both for you and the planet.

Our latest creation? A beverage multipack like no other. Crafted from strong paper, it's not just a container; it's a statement.

Imagine packaging that effortlessly blends into your daily life – kerbside collected and recycled, it's a testament to our commitment to environmental stewardship. With fully recyclable materials, we've engineered strength without compromise. No extra chemicals, just pure resilience. And here's the beauty: simplicity meets impact. Fewer materials, yet maximum shelf appeal and branding potential. It's about making a statement without leaving a footprint. Recycling? We've made it intuitive. Easily separated materials mean you can do your part with ease, every time. But it's not just about what's inside. By reducing plastic, we're minimizing CO2 emissions, paving the way for a greener, healthier future.

The solution

CrownBoard Craft®

CrownBoard Crafts optimized strength-to-weight ratio allows for safe lightweighting without sacrificing packaging performance. The naturally brown reverse side offers additional design possibilities, while the white fully-coated top side ensures high-quality printability. Made from 100% high quality, pure and strong fibers and produced in Sweden, our paper comes in basis weights (g/m²) of 245, 265, 285, 300, 315, 330, 345, 375, 405 and 460.

Whatever cartonboard you are using today you can change to CrownBoard Craft and use a significantly lower grammage – without compromising packaging performance.

CrownBoard Craft

Packaging that is kerbside collected and actually recycled

Paperboard is kerbside collected and actually recycled, making it convenient for you and contributing to high global recycling rates. With an impressive 82% collection and recycling rate for paperboard in the EU, compared to only 39.7% for plastics, choosing our material, means you support a more sustainable and environmentally friendly option.

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Paperboard with sustained performance in moist environments

The innovative packaging materials are fully recyclable and maintain their strength without additional chemicals, offering you a reliable solution even in moist conditions. By eliminating wet strength additives, we significantly enhance recycling rates, making our packaging sustainable and efficient in recycling processes. Choose our sustainable packaging to contribute to a greener future, protect your products, and support better environmental practices without compromising on quality.

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Great printing surface with excellent whiteness and minimum mottling

By using fewer materials, we are making recycling easier for you while still delivering maximum shelf impact and branding potential. With a great printing surface featuring excellent whiteness and minimal mottling, your brand stands out more effectively. This allows for innovative packaging designs that enhance your product's presence and appeal on the shelf.

 
 
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Easy recycling for consumers

The easily separated materials is making it intuitive for consumers to sort and recycle. This ensures easy recycling, as consumers instinctively know how and where to recycle, and have access to recycling streams. Additionally, our packaging offers smart functionalities like fridge packs, convenient openings, and other smart features, enhancing usability during the product's life cycle.

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Less plastic packaging while minimizing the CO2 impact

Our cartonboard reduces plastic usage while minimizing CO2 impact by utilizing cartonboard with the industry's lowest CO2 footprint. Committed to achieving the Ellen MacArthur target, we aim to eliminate problematic or unnecessary plastic packaging in the beverage industry, providing you with a sustainable packaging solution.

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Learn more about the benefits of CrownBoard Craft.
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