Packaging material designed to elevate the success of your dynamic global business.

CrownBoard Craft is a super-strong, multi-ply board made of 100% fresh fibers. The white, multi-coated top side ensures quality printability to match most all-white boards. The brown reverse side accentuates the strength and offers an original, rustic appeal. The entire grammage range is optimized for lightweighting, to save cost and reduce environmental impact.

Bottom line impact

Achieve savings across the value chain

Recyclable

Not only recyclable, but also actually recycled.

High performing in moist

Sustained performance in moist environments

Maximum shelf impact

Printing surface with excellent whiteness and minimum mottling

Boost your bottom line

Lightweight packaging from Billerud reduces operational costs and emissions without compromising performance. Using less material enhances production efficiency and packaging capability.

  • Less material | Save energy and improve production efficiency
  • Fewer pallets | Free up valuable warehouse space
  • Lower transportation weight | Cut freight expenses and fuel consumption
  • More units per pallet | Maximize efficiency and minimize logistics costs

Reducing packaging grammage cuts costs across the entire value chain—while also lowering emissions. Billerud provides lightweight cartonboard solutions and expert support in packaging development. Even if you’ve already made material changes, there’s often still room to improve.

Have you switched from plastic to paper in your beverage packaging? You could still go further.

Optimized beer packaging - A 13% weight reduction

A 13% reduction in packaging weight, paired with a redesigned tear strip for better usability and fully recyclable materials, delivered key upgrades for this 4-pack beer solution.

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Lightweighted Multipack - A 17% weight reduction

A 17% weight reduction, brighter and smoother print surfaces, and fully recyclable materials delivered improved sustainability and premium packaging performance for multipack applications.

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Recyclable and actually recycled​

Paperboard is kerbside collected and actually recycled, making it convenient for you and contributing to high global recycling rates. With an impressive 82% collection and recycling rate for paperboard in the EU, compared to only 39.7% for plastics, choosing our material, means you support a more sustainable and environmentally friendly option.

Learn more about paper and recyclability: Paper in use for about 50 years: Embracing Sustainability & Recyclability

Learn about PPWR: PPWR: Redefining packaging and its waste - Billerud

High performing (also) in moist

Crownboard Craft is fully recyclable and maintain its strength without additional chemicals, offering you a reliable solution even in moist conditions. By eliminating wet strength additives, we significantly enhance recycling rates, making our packaging sustainable and efficient in recycling processes. Choose our sustainable packaging to contribute to a greener future, protect your products, and support better environmental practices without compromising on quality.

Maximum shelf impact

CrownBoard offers graphics and images with sharp detail, great contrast and life-like colour reproduction. This is due to the high whiteness, the surface smoothness, the controlled fibre formation, and the coating recipe.

Our tough and strong cartonboard allows for deep embossing – corresponding to 50% of the material thickness – which enables great, distinctive results without risk of cracking, as well as small-size, more complex designs.

The stiff and enduring material can be run in a sequence of post-treatment processes without compromising its appearance or performance.

The reverse side of CrownBoard Craft offers interesting design possibilities. For printing, use inks and foils that are much lighter or much darker than the brown surface. It is the contrast that is important. For instance, silver-foil text is a beautiful effect – elegant meets rough. Embossing on this brown side also makes a surprisingly cool impression.

Visual Effects – No limits

Take control of your packaging’s sustainability

Beverage packaging—whether multipacks, sleeves, clips, or boxes—must meet a wide range of demands. It needs to perform well, but also be easy to sort, collect, and recycle, ideally with as few materials as possible. In this context, paper stands out as a far better choice than fossil-based alternatives. For multipackers, it’s time to take a closer look at your materials.

With Billerud, you gain access to verified data on CO₂e emissions—covering everything from raw materials and production to conversion and transport. We offer a complete, third-party-reviewed system for building reliable, customized Packaging LCAs (Life Cycle Assessments), from production to end use. You’ll know exactly how to optimize your packaging for greater sustainability. Our LCAs are exhaustive, comparable, and clear—providing side-by-side comparisons that make the climate impact of different packaging solutions easy to understand.

In many cases, our CrownBoard Craft can significantly reduce the CO₂e footprint of your multipacks.

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Contact us to learn about CrownBoard Craft's benefits or request a demonstration.
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See Also

Crownboard Prestige

CrownBoard Prestige® offers exceptional strength, shapeability, and printability. Its durability withstands demanding processes while maintaining visual appeal. The high-white surface ensures stunning print results for premium brands.

Learn more

Food packaging solutions

The food and beverages industry has traditionally used plastic, tin, and glass for packaging. However, environmental concerns are shifting attitudes. We can help you switch to sustainable packaging, select the ideal material, and ensure a sustainable supply chain.

Discover more

Go Sustainable

Sustainable choices shouldn't mean compromises. Our packaging materials are more sustainable, lighter, stronger, and more durable. We believe packaging can always be improved and can help achieve a sustainable future. Let us help you go more sustainable.

Learn more

Where board is produced

KM7 - a board machine able to supply a global market with sustainable, premium quality packaging material of strong, primary fibers from responsibly managed Nordic forests. It is a big part of our journey to make a difference, fight climate change and contribute to a sustainable future.

Read more

Contact our team

For direct and personal contact, please reach out to our brand owner manager team.

Fredrik Ehrenkrona

Brand Owner Manager

+46791439120 fredrik.ehrenkrona@billerud.com

Jörg Storneke

Brand Owner Manager Cartonboard

+491709211196 jorg.storneke@billerud.com

Quentin Westrelin

Business Development Paperboard

Billerud France

quentin.westrelin@billerud.com

Ronny Gimbe

Brand Owner Manager, Cartonboard

+46722253616 ronny.gimbe@billerud.com

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Maximize your Packaging Performance

For an in-person and in-depth discussion on what we can do for your packaging performance, reach out to us below.

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