Pure Supreme

For a premium brand, the packaging must reflect the brand image. It has to look flawless, have the right sustainability credentials, and deliver the product in perfect condition. The packaging can be your most important marketing tool; displaying and selling your product while positioning your brand. With Pure Supreme you can choose a lower grammage without compromising packaging performance. Weight reduction saves cost and has a smaller environmental impact. Enhancing the brand experience, that is what we had in mind when developing Pure Supreme – a good support for your brand and your business. 

Strong enough to lightweight

Strong primary fibres provide a great lightweighting opportunity for moving products all over the world. Save material costs on every produced unit. With leaner packaging you can also reduce your transport costs and lower your environmental impact. Superior strength and material consistency ensure reliability in production and outstanding runability speed.

Fighting climate change

The Dow Jones Sustainability Index has awarded Billerud the title of ”the world’s most sustainable packaging company”. We work under the Swedish Forestry Act and all our primary fibres come from responsibly managed forests. Companies such as ours play a vital role in the recycled paper market – without the addition of primary fibres the market would run out of recycled paper in a few months. Primary fibres have a crucial role to play in the context of a circular economy.